No matter how good the content is, no one will see it unless you use search engine optimization (SEO) techniques. SEO expert and blogger Neil Patel defines SEO as “the process of optimizing your online content so that a search engine likes to show it as a top result for searches for a specific keyword”.
The biggest advantage here is the ranking for searches for specific keywords.
Why should you take keywords seriously? The first five organic results on the first page of search engines account for 67.60% of all clicks.
Therefore, your content should appear in the top five on the first page when users type your target keywords into the search bar. Otherwise, your content will likely go unnoticed by your target audience.
You might already be optimizing your content for your target keywords, but why aren’t you getting the results you want?
Knowledge of keyword research is an essential factor. Propelrr, a digital marketing agency in the Philippines, has created an ultimate guide to understanding SEO for you to explore. Using this guide can increase the success of your content and improve your keyword mapping skills.
Contents
What is keyword mapping?
Keyword mapping is the process of assigning keywords to content and pages on a website. So you have a list of your target keywords in the right column and all of your content on your site in the left column. You need to know four important things:
- If you have keywords for each piece of content;
- If you have content for all your target keywords;
- What keywords need to be added to your list to match existing content; and
- What new content to create for existing keywords.
Why should you match keywords?
Using target keywords in your content is part of the job. You need to have a clear picture of how you will distribute these on your site. Keyword mapping is important because:
- It gives search engines the ability to analyze the relevance of each page and rank relevant content at the top of their results pages.
- It can help structure internal links that you can use in building a powerful SEO strategy. These internal links connect similar pages on your site with an emphasis on content relevance.
- With keyword mapping, you can distribute your target keywords evenly across your web pages. This prevents pages from competing with each other.
- This proven method can help you find topics and avoid duplicate content. A keyword map shows keywords that don’t have any content or pages yet and those that already exist.
- Finally, this SEO technique can help you optimize all pages of your website. If your target keywords are not found on a page, list the on-page factors and optimize the page.
To get started, you need to create a keyword map.
How do you create a keyword map??
A keyword map shows how your target keywords match up with your site’s content and pages. This is usually a spreadsheet that maps your keywords and site data and pages. You can create a keyword map manually or with a keyword mapping tool.
Here’s a clever hack: organize your keywords into buckets.
keyword buckets are categories based on just about any standard you find useful. These can be based on terms that mention your brand or the solutions you offer, keywords that relate to your niche, or keywords that people use when searching for your competitors.
Manually create a keyword map with these easy-to-follow tips:
- Build a comprehensive keyword list that includes all of the terms and phrases your target audience might be searching for. Your keyword list can be a listing of your products and services; terms used in your industry; the cities where your target audience lives, etc.
- Analyze each keyword and identify the exact phrases people use to find it. You can use online tools like Google Keyword Planner or Google Autocomplete.
Here are some points to consider when evaluating keywords:
Analyze a priority keyword bucket or two. You can choose buckets with keywords that generate the most organic traffic or those with the most potential clicks.
Note the pages that:
- contain multiple target keywords;
- have no keyword targeting; and
- Use keywords with the wrong search intent
Search intent answers the “why” behind a search. It is a person’s goal to conduct an online search.
Group pages in the same keyword bucket. Then structure the internal links by choosing a main page that all the others link to.
3. Organize your keyword list using a table. As a tip, you should mark each keyword based on its priority (low, medium, or high) and use Google Keyword Planner to specify the searches generated monthly.
What is a keyword mapping document? This is usually a table where each row is a specific page of your website (Home, Service, About Us, etc.) and each column is an element for the optimization process (URL, page title, meta description, associated keywords, etc.). ).
You can use this mapping document as a guide to the type of content to publish on each page.
Another way to do keyword mapping is through research and mapping tools. Check out the following tools:
- Ahrefs
- keywords everywhere
- Google search query
- LSI Keywords
What is keyword intent mapping?
Another SEO technique to consider is keyword intent mapping. This is the process of aligning your audience goals with your keywords. Remember that Google prioritizes content that matches searcher intent. Regardless of how you distribute keywords in content, if such content does not help a searcher, it will not rank highly on search results pages.
Typically, search intent keywords fall into three types: informational, navigational, and transactional. Below that are subsets of keywords that provide a better picture of a searcher’s intent. These subgroups can be:
- product composed of keywords that indicate that the searcher is interested in a product or service that you offer;
- Demographic composed of keywords revealing the searcher’s age, gender, occupation or location; or
- opportunity which consists of keywords related to a specific event or purpose.
From these subgroups you can create a seed list that you can expand on. Remember, the longer the list, the better.
Keyword Intent Mapping provides an in-depth look at factors influencing your interactions with a searcher/customer. You can use it to determine, among other things, the search volume, the click volume and the costs per click.
There is so much quality content that is disappearing down the internet superhighway and forgotten forever. Articles published online are promoted differently than articles published in newspapers, magazines and other printed media. Online content is optimized for search engines to rank better and create more visibility and reach a wider audience.
The goal is to stand out from the tens of thousands of other similar content on the web. Let keyword mapping be your weapon.