Meet the Most Popular Fashion Bloggers Dominating the Instagram Circuit Today

We know that social media platforms, especially Instagram, have completely revolutionized the fashion blogging world. Today, numerous Instagram fashion bloggers take their feeds on Instagram more seriously than their blogs. They devote more time and energy to getting attention, creating captions, and ultimately posting the right thing #ootd image. Several bloggers have made impressive returns simply by using the powerful and versatile platform to share images of a new clothing line or reviews of fashion and beauty products.

Fashion bloggers need to be multitaskers as they are involved in styling, taking and even editing images, writing perfect content, managing the backend of their website, designing its precise layout and implementing an SEO strategy effectively.

According to, it’s quite true that fans of conventional actors, celebrities, and even pop stars are impressed in a very different way and are totally interested and fully immersed than followers on major social media channels, including Instagram while learning the routine and everyday life of Instagram fashion bloggers.

These celebrities have become an integral part of the everyday lives of Americans and people around the world. Businesses not only buy Instagram followers and likes, they also invest in partnerships with top fashion bloggers to promote their brands.

We understand that Instagram fashion bloggers combined have over 55 million fans who keep following them to keep up with the latest developments and trends in the world of fashion, beauty and lifestyle. Here are the top fashion bloggers dominating the Instagram fashion blogging scenario today.

Chriselle Lim

Chriselle Lim has successfully carved a niche for herself in today’s fashion industry. As a renowned fashion stylist, she launched to document her unique personal style. She also runs a popular YouTube channel with more than 760,000 subscribers. Chriselle’s own clothing line, called the Chriselle Lim Collection, has been featured in some of the select in-line and online Nordstrom stores. Chriselle Lim has worked with well-known luxury brands such as Gucci, Dior, Fendi, Valentino, LV, Cartier, Versace and MiuMiu.

Chiara Ferragni

She is a highly acclaimed and respected name in the world of fashion blogging. She is the mastermind behind The Blonde Salad. She had launched her fashion blog back in 2009 to share her unique personal inspiration, but it has grown over the years into a fashion blogging brand worth $8 million or more.

Chiara introduced her larger company in the form of a line of shoes called the “Chiara Ferragni Collection”. Additionally, Chiara Ferragni’s @theblondesalad account serves primarily as a visual representation of her unique personal fashion sense and style, demonstrating travel, fashion and lifestyle content.

This renowned Italian blogger was the face of Pantene and Lancôme. The Financial Times recently ranked her as the seventh-biggest influencer in the world alongside celebrities like Rihanna, Beyoncé and Serena Williams.

Lydia Rose

Lydia Rose is said to be a famous fashion blogger from UK sponsored by Windsor Store, Lulu’s, Boohoo, Asos and others. Lydia Rose is known for her consistency in her Instagram content. She has shared fashion-focused short videos that give her a competitive edge over the other fashion bloggers.

Her immensely useful series, how-to style, and trademark Instagram content have come a long way to growing her follower count to more than 2.7 million, and she boasts an astounding engagement rate of over 3.8 percent. Also, on the YouTube platform, she has almost 100,000 subscribers.

Danielle Bernstein

Danielle Bernstein was the driving force behind a New York City-based blog called We Wore What, originally dedicated solely to showcasing street style. This blog has evolved over the years into Danielle Bernstein’s personal fashion diary. She is a 26-year-old graduate of the prestigious FIT,Fashion Institute of Technology” (FIT).

She uses this blog to document her unique tailoring life in the sleepless city. She boasts of more than 2 million followers on Instagram. She has highlighted New York City style through multiple partnerships with global and local brands.

Camila Coelho

Camila Coelho is a truly renowned Brazilian style, fashion and beauty blogger. Her Instagram feed contains striking and vibrant images that focus on beauty, fashion and lifestyle. Camila Coelho launched her signature makeup brand, Nightlife, back in September 2015. She has successfully worked with top brands such as Dior and Coach.

Janice Joostemaa

Janice initially struggled with her modeling career and then turned to the beauty and fashion blog on Instagram to recover from her failed modeling career. Thankfully, her decision to venture into fashion blogs had met with tremendous success, and today it’s over 1.3 million followers and boasts of being one of the most aesthetically pleasing fashion blogs on Instagram. She’s bagged sponsorships from top brands like Lexus, Mercedes, Nordstrom and Dior.


Today, no company can dream of launching a product without the support of Instagram bloggers and influencers to increase overall online brand awareness and exposure.